Market Research Analysts and Marketing Specialists pay in the U.S.
$89,490avg. a year
$43.03 an hour · 899,580 employed
Market Research Analysts and Marketing Specialists in the U.S. earn an average of $89,490 a year and a median of $78,760. Pay is highest in Massachusetts ($108,600) and lowest in West Virginia ($58,360).
$78,760Median pay
$43.03Average hourly
+21%Avg. pay since 2020
899,580Jobs in the U.S.
Top-paying states for market research analysts and marketing specialists
Average pay by state. Swipe to see the top 10.
139,710 jobs
Massachusetts
$108,600
$52.21 an hour
2119,070 jobs
California
$108,120
$51.98 an hour
324,460 jobs
Washington
$107,970
$51.91 an hour
46,340 jobs
District of Columbia
$106,270
$51.09 an hour
53,570 jobs
Delaware
$105,940
$50.93 an hour
680,500 jobs
New York
$103,270
$49.65 an hour
727,880 jobs
Colorado
$98,960
$47.58 an hour
822,990 jobs
New Jersey
$94,660
$45.51 an hour
921,280 jobs
Minnesota
$94,120
$45.25 an hour
1011,310 jobs
Oregon
$90,540
$43.53 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay, charted
Pay over time
United States, annual wage, May of each year
AverageMedian
Where the jobs are
Employment by state, May 2025
Average pay by state
May 2025 · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $71k$71k–$79k$79k–$88k$88k+
Top-paying metro areas
Average pay, May 2025 (areas with 100+ jobs)
| Metro area | Avg. pay | Hourly |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $154,130 | $74.10 |
| San Francisco-Oakland-Fremont, CA | $130,760 | $62.87 |
| Seattle-Tacoma-Bellevue, WA | $116,050 | $55.79 |
| Boston-Cambridge-Newton, MA-NH | $109,840 | $52.81 |
| Durham-Chapel Hill, NC | $107,080 | $51.48 |
| New York-Newark-Jersey City, NY-NJ | $106,310 | $51.11 |
| Boulder, CO | $105,070 | $50.52 |
| Denver-Aurora-Centennial, CO | $103,200 | $49.62 |
Related jobs
Average U.S. pay, May 2025
Bureau of Labor Statistics OEWS
Market Research Analysts and Marketing Specialists pay in every state
States without a figure had too few jobs or too little survey data for BLS to publish.
| State | Avg. pay | Median | Jobs |
|---|---|---|---|
| Alabama | $68,500 | $59,530 | 8,390 |
| Alaska | $70,110 | $66,710 | 570 |
| Arizona | $80,310 | $71,940 | 15,850 |
| Arkansas | $78,430 | $65,430 | 6,250 |
| California | $108,120 | $94,700 | 119,070 |
| Colorado | $98,960 | $93,050 | 27,880 |
| Connecticut | $86,740 | $77,740 | 9,930 |
| Delaware | $105,940 | $101,270 | 3,570 |
| District of Columbia | $106,270 | $98,090 | 6,340 |
| Florida | $81,010 | $75,450 | 60,770 |
| Georgia | $84,540 | $75,850 | 27,810 |
| Hawaii | $64,720 | $59,390 | 1,610 |
| Idaho | $73,110 | $60,970 | 3,780 |
| Illinois | $87,940 | $79,120 | 40,560 |
| Indiana | $72,460 | $63,700 | 14,400 |
| Iowa | $73,380 | $66,390 | 8,880 |
| Kansas | $77,490 | $70,430 | 8,090 |
| Kentucky | $70,220 | $61,480 | 6,290 |
| Louisiana | $68,520 | $59,690 | 5,360 |
| Maine | $79,240 | $71,980 | 2,390 |
| Maryland | $85,610 | $76,370 | 13,570 |
| Massachusetts | $108,600 | $101,810 | 39,710 |
| Michigan | $77,240 | $66,780 | 24,220 |
| Minnesota | $94,120 | $87,510 | 21,280 |
| Mississippi | $61,820 | $56,640 | 2,620 |
| Missouri | $78,560 | $70,140 | 14,890 |
| Montana | $71,250 | $68,080 | 1,460 |
| Nebraska | $64,970 | $60,000 | 3,780 |
| Nevada | $76,790 | $71,840 | 5,780 |
| New Hampshire | $80,090 | $64,570 | 4,200 |
| New Jersey | $94,660 | $88,190 | 22,990 |
| New Mexico | $67,090 | $61,950 | 1,610 |
| New York | $103,270 | $98,580 | 80,500 |
| North Carolina | $89,430 | $78,410 | 30,700 |
| North Dakota | $66,940 | $61,580 | 1,550 |
| Ohio | $78,560 | $72,790 | 27,370 |
| Oklahoma | $69,590 | $61,940 | 6,620 |
| Oregon | $90,540 | $79,150 | 11,310 |
| Pennsylvania | $77,100 | $68,760 | 31,040 |
| Rhode Island | $89,490 | $86,240 | 3,210 |
| South Carolina | $81,470 | $69,440 | 11,920 |
| South Dakota | $73,980 | $63,490 | 1,530 |
| Tennessee | $79,640 | $69,790 | 13,040 |
| Texas | $79,770 | $72,520 | 63,350 |
| Utah | $71,490 | $62,630 | 14,510 |
| Vermont | $78,420 | $74,880 | 860 |
| Virginia | $87,420 | $76,980 | 25,610 |
| Washington | $107,970 | $95,120 | 24,460 |
| West Virginia | $58,360 | $52,340 | 1,650 |
| Wisconsin | $73,910 | $64,800 | 15,600 |
| Wyoming | $69,760 | $60,990 | 850 |
Metro areas with the most jobs
New York-Newark-Jersey City, NY-NJ
$106,310
79,290 jobsLos Angeles-Long Beach-Anaheim, CA$95,930
39,390 jobsBoston-Cambridge-Newton, MA-NH$109,840
32,310 jobsChicago-Naperville-Elgin, IL-IN$90,330
30,970 jobsSan Francisco-Oakland-Fremont, CA$130,760
24,120 jobsWashington-Arlington-Alexandria, DC-VA-MD-WV$98,390
21,090 jobsDallas-Fort Worth-Arlington, TX$84,070
20,900 jobsAtlanta-Sandy Springs-Roswell, GA$88,200
19,920 jobsQuestions and answers
How much do market research analysts and marketing specialists make?
The average is $89,490 a year across the U.S. Half earn more than $78,760 and half earn less (the median).
What is the hourly pay?
The average hourly wage is $43.03, and the median is $37.87 an hour.
Which state pays market research analysts and marketing specialists the most?
Massachusetts, with an average of $108,600 a year. The best-paying metro area is San Jose-Sunnyvale-Santa Clara, CA at $154,130.
What is the pay range?
The lowest-paid 10% earn under $43,390 a year, and the top 10% earn over $155,480.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.