Market Research Analysts and Marketing Specialists pay in Georgia
$84,540avg. a year
$40.64 an hour · 27,810 employed
Market Research Analysts and Marketing Specialists in Georgia earn an average of $84,540 a year. That is $4,950 (6%) less than the U.S. average of $89,490. The best-paying metro area is Dalton, GA at $90,040.
$75,850Median pay
$40.64Average hourly
+22%Avg. pay since 2020
#17Of 50 states + D.C.
Top-paying Georgia metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 14.
1260 jobs
Dalton, GA
$90,040
$43.29 an hour
219,920 jobs
Atlanta-Sandy Springs-Roswell, GA
$88,200
$42.40 an hour
3470 jobs
Columbus, GA-AL
$77,810
$37.41 an hour
4690 jobs
Savannah, GA
$76,020
$36.55 an hour
5990 jobs
Chattanooga, TN-GA
$75,310
$36.21 an hour
6110 jobs
Valdosta, GA
$72,100
$34.66 an hour
7680 jobs
Augusta-Richmond County, GA-SC
$71,400
$34.33 an hour
8420 jobs
Athens-Clarke County, GA
$71,000
$34.13 an hour
9120 jobs
Rome, GA
$70,930
$34.10 an hour
10290 jobs
Gainesville, GA
$70,860
$34.07 an hour
11140 jobs
Albany, GA
$70,630
$33.96 an hour
12280 jobs
Macon-Bibb County, GA
$70,450
$33.87 an hour
13120 jobs
Brunswick-St. Simons, GA
$64,520
$31.02 an hour
14190 jobs
Warner Robins, GA
$62,210
$29.91 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay in Georgia, charted
Pay over time
Georgia, annual wage, May of each year
AverageMedian
Where Georgia market research analysts and marketing specialists work
Employment by metro area, May 2025
Average pay by state
May 2025 · Georgia highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $71k$71k–$79k$79k–$88k$88k+Georgia
Georgia vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $89,490 | $43.03 |
| Georgia | $84,540 | $40.64 |
| North Carolina | $89,430 | $42.99 |
| South Carolina | $81,470 | $39.17 |
| Florida | $81,010 | $38.95 |
| Tennessee | $79,640 | $38.29 |
| Alabama | $68,500 | $32.93 |
Related jobs in Georgia
Average pay, Georgia, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do market research analysts and marketing specialists make in Georgia?
The average is $84,540 a year, and the median is $75,850. That is $4,950 (6%) less than the U.S. average of $89,490.
What is the hourly wage in Georgia?
$40.64 an hour on average; the median is $36.47.
Where in Georgia do they earn the most?
Dalton, GA ($90,040), followed by Atlanta-Sandy Springs-Roswell, GA ($88,200). The lowest average among 14 metro areas with data is Warner Robins, GA ($62,210).
How does Georgia rank?
Georgia ranks #17 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.