Market Research Analysts and Marketing Specialists pay in Iowa

$73,380avg. a year
$35.28 an hour · 8,880 employed

Market Research Analysts and Marketing Specialists in Iowa earn an average of $73,380 a year. That is $16,110 (18%) less than the U.S. average of $89,490. The best-paying metro area is Davenport-Moline-Rock Island, IA-IL at $84,210.

$66,390Median pay
$35.28Average hourly
+14%Avg. pay since 2020
#35Of 50 states + D.C.

Top-paying Iowa metro areas

Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 9.

11,080 jobs
Davenport-Moline-Rock Island, IA-IL
$84,210
$40.49 an hour
23,440 jobs
Des Moines-West Des Moines, IA
$81,870
$39.36 an hour
3960 jobs
Cedar Rapids, IA
$71,930
$34.58 an hour
4330 jobs
Dubuque, IA
$69,410
$33.37 an hour
5460 jobs
Iowa City, IA
$68,920
$33.14 an hour
6370 jobs
Waterloo-Cedar Falls, IA
$68,830
$33.09 an hour
7380 jobs
Ames, IA
$67,170
$32.30 an hour
82,160 jobs
Omaha, NE-IA
$66,710
$32.07 an hour
9220 jobs
Sioux City, IA-NE-SD
$64,940
$31.22 an hour

Why people trust JobPayFacts

Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
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Market Research Analysts and Marketing Specialists pay in Iowa, charted

Pay over time

Iowa, annual wage, May of each year
AverageMedian

Where Iowa market research analysts and marketing specialists work

Employment by metro area, May 2025

Average pay by state

May 2025 · Iowa highlighted · tap a state
Under $71k$71k–$79k$79k–$88k$88k+Iowa

Iowa vs. neighbors

Average pay, May 2025
AreaAvg. payHourly
United States$89,490$43.03
Iowa$73,380$35.28
Minnesota$94,120$45.25
Illinois$87,940$42.28
Missouri$78,560$37.77
South Dakota$73,980$35.57
Wisconsin$73,910$35.53

Questions and answers

How much do market research analysts and marketing specialists make in Iowa?

The average is $73,380 a year, and the median is $66,390. That is $16,110 (18%) less than the U.S. average of $89,490.

What is the hourly wage in Iowa?

$35.28 an hour on average; the median is $31.92.

Where in Iowa do they earn the most?

Davenport-Moline-Rock Island, IA-IL ($84,210), followed by Des Moines-West Des Moines, IA ($81,870). The lowest average among 9 metro areas with data is Sioux City, IA-NE-SD ($64,940).

How does Iowa rank?

Iowa ranks #35 of 51 states (including D.C.) with published data for this job, by average pay.

Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.