Market Research Analysts and Marketing Specialists pay in Kansas
$77,490avg. a year
$37.26 an hour · 8,090 employed
Market Research Analysts and Marketing Specialists in Kansas earn an average of $77,490 a year. That is $12,000 (13%) less than the U.S. average of $89,490. The best-paying metro area is Kansas City, MO-KS at $80,300.
$70,430Median pay
$37.26Average hourly
+22%Avg. pay since 2020
#29Of 50 states + D.C.
Top-paying Kansas metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 7.
16,920 jobs
Kansas City, MO-KS
$80,300
$38.61 an hour
2260 jobs
Lawrence, KS
$79,190
$38.07 an hour
3620 jobs
Topeka, KS
$73,510
$35.34 an hour
41,470 jobs
Wichita, KS
$72,090
$34.66 an hour
5160 jobs
St. Joseph, MO-KS
$69,390
$33.36 an hour
6220 jobs
Manhattan, KS
$68,190
$32.78 an hour
7270 jobs
Joplin, MO-KS
$62,110
$29.86 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay in Kansas, charted
Pay over time
Kansas, annual wage, May of each year
AverageMedian
Where Kansas market research analysts and marketing specialists work
Employment by metro area, May 2025
Average pay by state
May 2025 · Kansas highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $71k$71k–$79k$79k–$88k$88k+Kansas
Kansas vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $89,490 | $43.03 |
| Kansas | $77,490 | $37.26 |
| Colorado | $98,960 | $47.58 |
| Missouri | $78,560 | $37.77 |
| Oklahoma | $69,590 | $33.46 |
| Nebraska | $64,970 | $31.24 |
Related jobs in Kansas
Average pay, Kansas, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do market research analysts and marketing specialists make in Kansas?
The average is $77,490 a year, and the median is $70,430. That is $12,000 (13%) less than the U.S. average of $89,490.
What is the hourly wage in Kansas?
$37.26 an hour on average; the median is $33.86.
Where in Kansas do they earn the most?
Kansas City, MO-KS ($80,300), followed by Lawrence, KS ($79,190). The lowest average among 7 metro areas with data is Joplin, MO-KS ($62,110).
How does Kansas rank?
Kansas ranks #29 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.