Market Research Analysts and Marketing Specialists pay in Missouri
$78,560avg. a year
$37.77 an hour · 14,890 employed
Market Research Analysts and Marketing Specialists in Missouri earn an average of $78,560 a year. That is $10,930 (12%) less than the U.S. average of $89,490. The best-paying metro area is St. Louis, MO-IL at $80,740.
$70,140Median pay
$37.77Average hourly
+19%Avg. pay since 2020
#25Of 50 states + D.C.
Top-paying Missouri metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 8.
16,980 jobs
St. Louis, MO-IL
$80,740
$38.82 an hour
26,920 jobs
Kansas City, MO-KS
$80,300
$38.61 an hour
3600 jobs
Columbia, MO
$72,440
$34.83 an hour
4270 jobs
Jefferson City, MO
$70,000
$33.66 an hour
5160 jobs
St. Joseph, MO-KS
$69,390
$33.36 an hour
6900 jobs
Springfield, MO
$62,730
$30.16 an hour
7270 jobs
Joplin, MO-KS
$62,110
$29.86 an hour
8140 jobs
Cape Girardeau, MO-IL
$59,030
$28.38 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay in Missouri, charted
Pay over time
Missouri, annual wage, May of each year
AverageMedian
Where Missouri market research analysts and marketing specialists work
Employment by metro area, May 2025
Related jobs in Missouri
- Business Operations Specialists, All Other$89,780
- Project Management Specialists$99,600
- Human Resources Specialists$74,670
- Management Analysts$103,390
- Buyers and Purchasing Agents$73,600
- Compliance Officers$74,910
Average pay, Missouri, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do market research analysts and marketing specialists make in Missouri?
The average is $78,560 a year, and the median is $70,140. That is $10,930 (12%) less than the U.S. average of $89,490.
What is the hourly wage in Missouri?
$37.77 an hour on average; the median is $33.72.
Where in Missouri do they earn the most?
St. Louis, MO-IL ($80,740), followed by Kansas City, MO-KS ($80,300). The lowest average among 8 metro areas with data is Cape Girardeau, MO-IL ($59,030).
How does Missouri rank?
Missouri ranks #25 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.