Market Research Analysts and Marketing Specialists pay in Kansas City
$80,300avg. a year
$38.61 an hour · 6,920 employed
Market Research Analysts and Marketing Specialists in the Kansas City, MO-KS metro area earn an average of $80,300 a year. That is $1,740 (2%) more than the Missouri average of $78,560. The U.S. average is $89,490.
$72,580Median pay
$38.61Average hourly
+2%vs. Missouri average
6,920Jobs in this metro
Other Missouri metro areas
Average pay for market research analysts and marketing specialists in other Missouri metro areas. Swipe to see all 7.
16,980 jobs
St. Louis, MO-IL
$80,740
$38.82 an hour
2600 jobs
Columbia, MO
$72,440
$34.83 an hour
3270 jobs
Jefferson City, MO
$70,000
$33.66 an hour
4160 jobs
St. Joseph, MO-KS
$69,390
$33.36 an hour
5900 jobs
Springfield, MO
$62,730
$30.16 an hour
6270 jobs
Joplin, MO-KS
$62,110
$29.86 an hour
7140 jobs
Cape Girardeau, MO-IL
$59,030
$28.38 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Kansas City compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroMissouriU.S.
Missouri metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Kansas City
| Job | Avg. pay in this metro |
|---|---|
| Business Operations Specialists, All Other | $95,510 |
| Project Management Specialists | $107,590 |
| Human Resources Specialists | $79,410 |
| Management Analysts | $102,790 |
| Buyers and Purchasing Agents | $78,090 |
| Training and Development Specialists | $71,530 |
Questions and answers
How much do market research analysts and marketing specialists make in Kansas City?
The average is $80,300 a year, and the median is $72,580. About 6,920 people work in this job in the metro area.
Is that more than the Missouri average?
That is $1,740 (2%) more than the Missouri average of $78,560.
Is this job common in Kansas City?
It makes up 6.3 of every 1,000 jobs in the metro area, 1.09 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 13-1161. Metro area: Kansas City, MO-KS metropolitan statistical area (BLS area code 28140). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.