Market Research Analysts and Marketing Specialists pay in South Carolina

$81,470avg. a year
$39.17 an hour · 11,920 employed

Market Research Analysts and Marketing Specialists in South Carolina earn an average of $81,470 a year. That is $8,020 (9%) less than the U.S. average of $89,490. The best-paying metro area is Charlotte-Concord-Gastonia, NC-SC at $95,640.

$69,440Median pay
$39.17Average hourly
+32%Avg. pay since 2020
#18Of 50 states + D.C.

Top-paying South Carolina metro areas

Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 10.

19,500 jobs
Charlotte-Concord-Gastonia, NC-SC
$95,640
$45.98 an hour
2570 jobs
Spartanburg, SC
$85,160
$40.94 an hour
31,800 jobs
Columbia, SC
$83,400
$40.10 an hour
42,430 jobs
Greenville-Anderson-Greer, SC
$81,610
$39.24 an hour
5450 jobs
Hilton Head Island-Bluffton-Port Royal, SC
$80,850
$38.87 an hour
62,160 jobs
Charleston-North Charleston, SC
$78,940
$37.95 an hour
7250 jobs
Florence, SC
$71,720
$34.48 an hour
8680 jobs
Augusta-Richmond County, GA-SC
$71,400
$34.33 an hour
9100 jobs
Sumter, SC
$68,300
$32.84 an hour
10590 jobs
Myrtle Beach-Conway-North Myrtle Beach, SC
$66,830
$32.13 an hour

Why people trust JobPayFacts

Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
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Market Research Analysts and Marketing Specialists pay in South Carolina, charted

Pay over time

South Carolina, annual wage, May of each year
AverageMedian

Where South Carolina market research analysts and marketing specialists work

Employment by metro area, May 2025

Average pay by state

May 2025 · South Carolina highlighted · tap a state
Under $71k$71k–$79k$79k–$88k$88k+South Carolina

South Carolina vs. neighbors

Average pay, May 2025
AreaAvg. payHourly
United States$89,490$43.03
South Carolina$81,470$39.17
North Carolina$89,430$42.99
Georgia$84,540$40.64

Average pay, South Carolina, May 2025

Bureau of Labor Statistics OEWS

Questions and answers

How much do market research analysts and marketing specialists make in South Carolina?

The average is $81,470 a year, and the median is $69,440. That is $8,020 (9%) less than the U.S. average of $89,490.

What is the hourly wage in South Carolina?

$39.17 an hour on average; the median is $33.38.

Where in South Carolina do they earn the most?

Charlotte-Concord-Gastonia, NC-SC ($95,640), followed by Spartanburg, SC ($85,160). The lowest average among 10 metro areas with data is Myrtle Beach-Conway-North Myrtle Beach, SC ($66,830).

How does South Carolina rank?

South Carolina ranks #18 of 51 states (including D.C.) with published data for this job, by average pay.

Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.