Market Research Analysts and Marketing Specialists pay in Richmond
$96,240avg. a year
$46.27 an hour · 4,550 employed
Market Research Analysts and Marketing Specialists in the Richmond, VA metro area earn an average of $96,240 a year. That is $8,820 (10%) more than the Virginia average of $87,420. The U.S. average is $89,490.
$81,660Median pay
$46.27Average hourly
+10%vs. Virginia average
4,550Jobs in this metro
Other Virginia metro areas
Average pay for market research analysts and marketing specialists in other Virginia metro areas. Swipe to see all 10.
121,090 jobs
Washington-Arlington-Alexandria, DC-VA-MD-WV
$98,390
$47.30 an hour
2700 jobs
Charlottesville, VA
$78,740
$37.86 an hour
33,500 jobs
Virginia Beach-Chesapeake-Norfolk, VA-NC
$75,210
$36.16 an hour
4160 jobs
Staunton-Stuarts Draft, VA
$75,020
$36.07 an hour
5330 jobs
Winchester, VA-WV
$73,670
$35.42 an hour
6700 jobs
Roanoke, VA
$72,240
$34.73 an hour
7440 jobs
Kingsport-Bristol, TN-VA
$70,100
$33.70 an hour
8270 jobs
Blacksburg-Christiansburg-Radford, VA
$69,400
$33.36 an hour
9430 jobs
Lynchburg, VA
$67,390
$32.40 an hour
10290 jobs
Harrisonburg, VA
$67,270
$32.34 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Richmond compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroVirginiaU.S.
Virginia metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Richmond
| Job | Avg. pay in this metro |
|---|---|
| Business Operations Specialists, All Other | $83,780 |
| Project Management Specialists | $108,540 |
| Human Resources Specialists | $83,110 |
| Management Analysts | $101,350 |
| Buyers and Purchasing Agents | $87,630 |
| Training and Development Specialists | $79,200 |
Questions and answers
How much do market research analysts and marketing specialists make in Richmond?
The average is $96,240 a year, and the median is $81,660. About 4,550 people work in this job in the metro area.
Is that more than the Virginia average?
That is $8,820 (10%) more than the Virginia average of $87,420.
Is this job common in Richmond?
It makes up 6.9 of every 1,000 jobs in the metro area, 1.19 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 13-1161. Metro area: Richmond, VA metropolitan statistical area (BLS area code 40060). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.