Market Research Analysts and Marketing Specialists pay in Milwaukee-Waukesha
$80,010avg. a year
$38.47 an hour · 4,610 employed
Market Research Analysts and Marketing Specialists in the Milwaukee-Waukesha, WI metro area earn an average of $80,010 a year. That is $6,100 (8%) more than the Wisconsin average of $73,910. The U.S. average is $89,490.
$73,880Median pay
$38.47Average hourly
+8%vs. Wisconsin average
4,610Jobs in this metro
Other Wisconsin metro areas
Average pay for market research analysts and marketing specialists in other Wisconsin metro areas. Swipe to see all 14.
116,760 jobs
Minneapolis-St. Paul-Bloomington, MN-WI
$98,770
$47.48 an hour
2380 jobs
Kenosha, WI
$76,630
$36.84 an hour
3280 jobs
Racine-Mount Pleasant, WI
$75,580
$36.34 an hour
42,640 jobs
Madison, WI
$74,820
$35.97 an hour
5200 jobs
Sheboygan, WI
$73,110
$35.15 an hour
6240 jobs
Wausau, WI
$72,200
$34.71 an hour
7330 jobs
Duluth, MN-WI
$71,470
$34.36 an hour
8290 jobs
Janesville-Beloit, WI
$70,160
$33.73 an hour
9690 jobs
Appleton, WI
$70,110
$33.71 an hour
10150 jobs
Fond du Lac, WI
$70,030
$33.67 an hour
11460 jobs
Eau Claire, WI
$69,830
$33.57 an hour
12830 jobs
Green Bay, WI
$69,710
$33.51 an hour
13600 jobs
Oshkosh-Neenah, WI
$69,580
$33.45 an hour
14370 jobs
La Crosse-Onalaska, WI-MN
$69,240
$33.29 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Milwaukee-Waukesha compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroWisconsinU.S.
Wisconsin metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Milwaukee-Waukesha
| Job | Avg. pay in this metro |
|---|---|
| Business Operations Specialists, All Other | $62,460 |
| Project Management Specialists | $104,900 |
| Human Resources Specialists | $77,150 |
| Management Analysts | $111,400 |
| Buyers and Purchasing Agents | $78,520 |
| Training and Development Specialists | $76,050 |
Questions and answers
How much do market research analysts and marketing specialists make in Milwaukee-Waukesha?
The average is $80,010 a year, and the median is $73,880. About 4,610 people work in this job in the metro area.
Is that more than the Wisconsin average?
That is $6,100 (8%) more than the Wisconsin average of $73,910.
Is this job common in Milwaukee-Waukesha?
It makes up 5.6 of every 1,000 jobs in the metro area, 0.97 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 13-1161. Metro area: Milwaukee-Waukesha, WI metropolitan statistical area (BLS area code 33340). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.