Retail Salespersons pay in Santa Rosa-Petaluma
$44,180avg. a year
$21.24 an hour · 5,720 employed
Retail Salespersons in the Santa Rosa-Petaluma, CA metro area earn an average of $44,180 a year. That is $1,230 (3%) more than the California average of $42,950. The U.S. average is $37,310.
$39,570Median pay
$21.24Average hourly
+3%vs. California average
5,720Jobs in this metro
Other California metro areas
Average pay for retail salespersons in other California metro areas. Swipe to see all 24.
118,340 jobs
San Jose-Sunnyvale-Santa Clara, CA
$47,420
$22.80 an hour
239,460 jobs
San Francisco-Oakland-Fremont, CA
$47,290
$22.73 an hour
32,150 jobs
Napa, CA
$45,630
$21.94 an hour
4130,650 jobs
Los Angeles-Long Beach-Anaheim, CA
$43,010
$20.68 an hour
54,110 jobs
Vallejo, CA
$42,810
$20.58 an hour
61,080 jobs
Yuba City, CA
$42,450
$20.41 an hour
722,970 jobs
Sacramento-Roseville-Folsom, CA
$42,430
$20.40 an hour
84,110 jobs
Salinas, CA
$42,390
$20.38 an hour
92,430 jobs
Santa Cruz-Watsonville, CA
$42,050
$20.22 an hour
1034,390 jobs
San Diego-Chula Vista-Carlsbad, CA
$41,850
$20.12 an hour
114,490 jobs
Santa Maria-Santa Barbara, CA
$41,690
$20.04 an hour
123,390 jobs
San Luis Obispo-Paso Robles, CA
$41,590
$20.00 an hour
138,270 jobs
Oxnard-Thousand Oaks-Ventura, CA
$41,530
$19.97 an hour
145,680 jobs
Stockton-Lodi, CA
$41,530
$19.97 an hour
155,140 jobs
Modesto, CA
$41,470
$19.94 an hour
162,010 jobs
Chico, CA
$41,260
$19.84 an hour
1741,270 jobs
Riverside-San Bernardino-Ontario, CA
$41,230
$19.82 an hour
181,480 jobs
Merced, CA
$40,580
$19.51 an hour
196,050 jobs
Bakersfield-Delano, CA
$40,330
$19.39 an hour
209,290 jobs
Fresno, CA
$39,980
$19.22 an hour
21920 jobs
Hanford-Corcoran, CA
$39,940
$19.20 an hour
221,880 jobs
Redding, CA
$39,940
$19.20 an hour
233,920 jobs
Visalia, CA
$39,300
$18.89 an hour
241,900 jobs
El Centro, CA
$38,510
$18.52 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Santa Rosa-Petaluma compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroCaliforniaU.S.
California metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Santa Rosa-Petaluma
| Job | Avg. pay in this metro |
|---|---|
| Cashiers | $41,880 |
| Counter and Rental Clerks | $51,860 |
| Parts Salespersons | $53,500 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $76,860 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $90,840 |
| First-Line Supervisors of Retail Sales Workers | $59,160 |
Questions and answers
How much do retail salespersons make in Santa Rosa-Petaluma?
The average is $44,180 a year, and the median is $39,570. About 5,720 people work in this job in the metro area.
Is that more than the California average?
That is $1,230 (3%) more than the California average of $42,950.
Is this job common in Santa Rosa-Petaluma?
It makes up 27.9 of every 1,000 jobs in the metro area, 1.11 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 41-2031. Metro area: Santa Rosa-Petaluma, CA metropolitan statistical area (BLS area code 42220). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.