Retail Salespersons pay in Florida
$36,000avg. a year
$17.31 an hour · 333,460 employed
Retail Salespersons in Florida earn an average of $36,000 a year. That is $1,310 (4%) less than the U.S. average of $37,310. The best-paying metro area is Naples-Marco Island, FL at $38,270.
$34,010Median pay
$17.31Average hourly
+24%Avg. pay since 2020
#32Of 50 states + D.C.
Top-paying Florida metro areas
Average pay for retail salespersons by metro area. Swipe to see all 22.
16,830 jobs
Naples-Marco Island, FL
$38,270
$18.40 an hour
291,370 jobs
Miami-Fort Lauderdale-West Palm Beach, FL
$36,820
$17.70 an hour
312,220 jobs
Cape Coral-Fort Myers, FL
$36,740
$17.66 an hour
413,420 jobs
North Port-Bradenton-Sarasota, FL
$36,670
$17.63 an hour
58,780 jobs
Deltona-Daytona Beach-Ormond Beach, FL
$36,120
$17.37 an hour
622,390 jobs
Jacksonville, FL
$35,950
$17.28 an hour
72,720 jobs
Punta Gorda, FL
$35,870
$17.24 an hour
845,130 jobs
Tampa-St. Petersburg-Clearwater, FL
$35,830
$17.23 an hour
95,760 jobs
Crestview-Fort Walton Beach-Destin, FL
$35,770
$17.20 an hour
106,210 jobs
Port St. Lucie, FL
$35,750
$17.19 an hour
117,670 jobs
Palm Bay-Melbourne-Titusville, FL
$35,580
$17.11 an hour
124,430 jobs
Ocala, FL
$35,480
$17.06 an hour
1349,970 jobs
Orlando-Kissimmee-Sanford, FL
$35,040
$16.85 an hour
142,500 jobs
Sebastian-Vero Beach-West Vero Corridor, FL
$34,890
$16.77 an hour
151,490 jobs
Homosassa Springs, FL
$34,780
$16.72 an hour
166,720 jobs
Pensacola-Ferry Pass-Brent, FL
$34,780
$16.72 an hour
173,490 jobs
Panama City-Panama City Beach, FL
$34,720
$16.69 an hour
188,220 jobs
Lakeland-Winter Haven, FL
$34,650
$16.66 an hour
191,400 jobs
Wildwood-The Villages, FL
$34,620
$16.64 an hour
201,150 jobs
Sebring, FL
$34,520
$16.60 an hour
214,220 jobs
Gainesville, FL
$34,460
$16.57 an hour
225,130 jobs
Tallahassee, FL
$33,130
$15.93 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Retail Salespersons pay in Florida, charted
Pay over time
Florida, annual wage, May of each year
AverageMedian
Where Florida retail salespersons work
Employment by metro area, May 2025
Average pay by state
May 2025 · Florida highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $35k$35k–$37k$37k–$40k$40k+Florida
Florida vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $37,310 | $17.94 |
| Florida | $36,000 | $17.31 |
| Georgia | $33,980 | $16.34 |
| Alabama | $33,340 | $16.03 |
Related jobs in Florida
- Cashiers$32,170
- Counter and Rental Clerks$42,570
- Parts Salespersons$42,000
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$73,070
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$75,920
- First-Line Supervisors of Retail Sales Workers$52,730
Average pay, Florida, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do retail salespersons make in Florida?
The average is $36,000 a year, and the median is $34,010. That is $1,310 (4%) less than the U.S. average of $37,310.
What is the hourly wage in Florida?
$17.31 an hour on average; the median is $16.35.
Where in Florida do they earn the most?
Naples-Marco Island, FL ($38,270), followed by Miami-Fort Lauderdale-West Palm Beach, FL ($36,820). The lowest average among 22 metro areas with data is Tallahassee, FL ($33,130).
How does Florida rank?
Florida ranks #32 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 41-2031. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national retail salespersons page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.