Retail Salespersons pay in Cape Coral-Fort Myers
$36,740avg. a year
$17.66 an hour · 12,220 employed
Retail Salespersons in the Cape Coral-Fort Myers, FL metro area earn an average of $36,740 a year. That is $740 (2%) more than the Florida average of $36,000. The U.S. average is $37,310.
$34,650Median pay
$17.66Average hourly
+2%vs. Florida average
12,220Jobs in this metro
Other Florida metro areas
Average pay for retail salespersons in other Florida metro areas. Swipe to see all 21.
16,830 jobs
Naples-Marco Island, FL
$38,270
$18.40 an hour
291,370 jobs
Miami-Fort Lauderdale-West Palm Beach, FL
$36,820
$17.70 an hour
313,420 jobs
North Port-Bradenton-Sarasota, FL
$36,670
$17.63 an hour
48,780 jobs
Deltona-Daytona Beach-Ormond Beach, FL
$36,120
$17.37 an hour
522,390 jobs
Jacksonville, FL
$35,950
$17.28 an hour
62,720 jobs
Punta Gorda, FL
$35,870
$17.24 an hour
745,130 jobs
Tampa-St. Petersburg-Clearwater, FL
$35,830
$17.23 an hour
85,760 jobs
Crestview-Fort Walton Beach-Destin, FL
$35,770
$17.20 an hour
96,210 jobs
Port St. Lucie, FL
$35,750
$17.19 an hour
107,670 jobs
Palm Bay-Melbourne-Titusville, FL
$35,580
$17.11 an hour
114,430 jobs
Ocala, FL
$35,480
$17.06 an hour
1249,970 jobs
Orlando-Kissimmee-Sanford, FL
$35,040
$16.85 an hour
132,500 jobs
Sebastian-Vero Beach-West Vero Corridor, FL
$34,890
$16.77 an hour
141,490 jobs
Homosassa Springs, FL
$34,780
$16.72 an hour
156,720 jobs
Pensacola-Ferry Pass-Brent, FL
$34,780
$16.72 an hour
163,490 jobs
Panama City-Panama City Beach, FL
$34,720
$16.69 an hour
178,220 jobs
Lakeland-Winter Haven, FL
$34,650
$16.66 an hour
181,400 jobs
Wildwood-The Villages, FL
$34,620
$16.64 an hour
191,150 jobs
Sebring, FL
$34,520
$16.60 an hour
204,220 jobs
Gainesville, FL
$34,460
$16.57 an hour
215,130 jobs
Tallahassee, FL
$33,130
$15.93 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Cape Coral-Fort Myers compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroFloridaU.S.
Florida metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Cape Coral-Fort Myers
| Job | Avg. pay in this metro |
|---|---|
| Cashiers | $32,270 |
| Counter and Rental Clerks | $42,890 |
| Parts Salespersons | $43,230 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $68,950 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $70,310 |
| First-Line Supervisors of Retail Sales Workers | $52,870 |
Questions and answers
How much do retail salespersons make in Cape Coral-Fort Myers?
The average is $36,740 a year, and the median is $34,650. About 12,220 people work in this job in the metro area.
Is that more than the Florida average?
That is $740 (2%) more than the Florida average of $36,000.
Is this job common in Cape Coral-Fort Myers?
It makes up 40.1 of every 1,000 jobs in the metro area, 1.60 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 41-2031. Metro area: Cape Coral-Fort Myers, FL metropolitan statistical area (BLS area code 15980). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.