Retail Salespersons pay in Madison
$37,950avg. a year
$18.25 an hour · 8,330 employed
Retail Salespersons in the Madison, WI metro area earn an average of $37,950 a year. That is $1,550 (4%) more than the Wisconsin average of $36,400. The U.S. average is $37,310.
$35,830Median pay
$18.25Average hourly
+4%vs. Wisconsin average
8,330Jobs in this metro
Other Wisconsin metro areas
Average pay for retail salespersons in other Wisconsin metro areas. Swipe to see all 14.
151,180 jobs
Minneapolis-St. Paul-Bloomington, MN-WI
$39,070
$18.79 an hour
21,210 jobs
Sheboygan, WI
$37,200
$17.89 an hour
31,670 jobs
Janesville-Beloit, WI
$36,410
$17.50 an hour
44,120 jobs
Green Bay, WI
$36,340
$17.47 an hour
53,610 jobs
Appleton, WI
$36,310
$17.46 an hour
618,850 jobs
Milwaukee-Waukesha, WI
$36,300
$17.45 an hour
73,490 jobs
Duluth, MN-WI
$36,030
$17.32 an hour
81,660 jobs
Wausau, WI
$35,840
$17.23 an hour
91,800 jobs
Oshkosh-Neenah, WI
$35,630
$17.13 an hour
102,650 jobs
Eau Claire, WI
$35,580
$17.11 an hour
112,290 jobs
La Crosse-Onalaska, WI-MN
$35,540
$17.09 an hour
122,280 jobs
Kenosha, WI
$35,450
$17.05 an hour
131,040 jobs
Fond du Lac, WI
$35,090
$16.87 an hour
142,340 jobs
Racine-Mount Pleasant, WI
$33,600
$16.15 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Madison compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroWisconsinU.S.
Wisconsin metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Madison
| Job | Avg. pay in this metro |
|---|---|
| Cashiers | $33,940 |
| Counter and Rental Clerks | $51,800 |
| Parts Salespersons | $47,760 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $75,100 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $80,650 |
| First-Line Supervisors of Retail Sales Workers | $57,390 |
Questions and answers
How much do retail salespersons make in Madison?
The average is $37,950 a year, and the median is $35,830. About 8,330 people work in this job in the metro area.
Is that more than the Wisconsin average?
That is $1,550 (4%) more than the Wisconsin average of $36,400.
Is this job common in Madison?
It makes up 20.4 of every 1,000 jobs in the metro area, 0.81 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 41-2031. Metro area: Madison, WI metropolitan statistical area (BLS area code 31540). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.