Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay in California
$95,130avg. a year
$45.74 an hour · 156,110 employed
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in California earn an average of $95,130 a year. That is $12,700 (15%) more than the U.S. average of $82,430. The best-paying metro area is San Jose-Sunnyvale-Santa Clara, CA at $127,280.
$80,850Median pay
$45.74Average hourly
+23%Avg. pay since 2020
#3Of 50 states + D.C.
Top-paying California metro areas
Average pay for sales representatives of services, except advertising, insurance, financial services, and travel by metro area. Swipe to see all 25.
113,390 jobs
San Jose-Sunnyvale-Santa Clara, CA
$127,280
$61.19 an hour
229,980 jobs
San Francisco-Oakland-Fremont, CA
$110,360
$53.06 an hour
350,470 jobs
Los Angeles-Long Beach-Anaheim, CA
$88,570
$42.58 an hour
41,470 jobs
Santa Maria-Santa Barbara, CA
$87,020
$41.84 an hour
511,730 jobs
San Diego-Chula Vista-Carlsbad, CA
$85,600
$41.15 an hour
6370 jobs
Napa, CA
$80,670
$38.78 an hour
76,920 jobs
Sacramento-Roseville-Folsom, CA
$80,580
$38.74 an hour
8650 jobs
San Luis Obispo-Paso Robles, CA
$80,350
$38.63 an hour
91,890 jobs
Oxnard-Thousand Oaks-Ventura, CA
$77,100
$37.07 an hour
101,330 jobs
Santa Rosa-Petaluma, CA
$76,860
$36.95 an hour
111,240 jobs
Stockton-Lodi, CA
$76,510
$36.79 an hour
12550 jobs
Santa Cruz-Watsonville, CA
$76,140
$36.61 an hour
13780 jobs
Vallejo, CA
$75,910
$36.50 an hour
149,270 jobs
Riverside-San Bernardino-Ontario, CA
$73,830
$35.50 an hour
151,540 jobs
Bakersfield-Delano, CA
$72,170
$34.70 an hour
16840 jobs
Modesto, CA
$71,420
$34.34 an hour
172,170 jobs
Fresno, CA
$70,930
$34.10 an hour
18830 jobs
Salinas, CA
$70,450
$33.87 an hour
19360 jobs
Chico, CA
$68,040
$32.71 an hour
20370 jobs
Redding, CA
$67,870
$32.63 an hour
21220 jobs
Yuba City, CA
$67,200
$32.31 an hour
22130 jobs
Hanford-Corcoran, CA
$66,960
$32.19 an hour
23330 jobs
Merced, CA
$66,830
$32.13 an hour
24610 jobs
Visalia, CA
$66,270
$31.86 an hour
25200 jobs
El Centro, CA
$65,330
$31.41 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay in California, charted
Pay over time
California, annual wage, May of each year
AverageMedian
Where California sales representatives of services, except advertising, insurance, financial services, and travel work
Employment by metro area, May 2025
Average pay by state
May 2025 · California highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $70k$70k–$75k$75k–$84k$84k+California
California vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $82,430 | $39.63 |
| California | $95,130 | $45.74 |
| Arizona | $81,200 | $39.04 |
| Oregon | $78,610 | $37.79 |
| Nevada | $72,590 | $34.90 |
Related jobs in California
- Securities, Commodities, and Financial Services Sales Agents$105,570
- Insurance Sales Agents$93,660
- Advertising Sales Agents$90,780
- Travel Agents$55,120
- Retail Salespersons$42,950
- Cashiers$40,060
Average pay, California, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do sales representatives of services, except advertising, insurance, financial services, and travel make in California?
The average is $95,130 a year, and the median is $80,850. That is $12,700 (15%) more than the U.S. average of $82,430.
What is the hourly wage in California?
$45.74 an hour on average; the median is $38.87.
Where in California do they earn the most?
San Jose-Sunnyvale-Santa Clara, CA ($127,280), followed by San Francisco-Oakland-Fremont, CA ($110,360). The lowest average among 25 metro areas with data is El Centro, CA ($65,330).
How does California rank?
California ranks #3 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 41-3091. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national sales representatives of services, except advertising, insurance, financial services, and travel page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.