Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay in Florida
$73,070avg. a year
$35.13 an hour · 107,650 employed
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Florida earn an average of $73,070 a year. That is $9,360 (11%) less than the U.S. average of $82,430. The best-paying metro area is Naples-Marco Island, FL at $76,660.
$60,660Median pay
$35.13Average hourly
+17%Avg. pay since 2020
#29Of 50 states + D.C.
Top-paying Florida metro areas
Average pay for sales representatives of services, except advertising, insurance, financial services, and travel by metro area. Swipe to see all 22.
11,500 jobs
Naples-Marco Island, FL
$76,660
$36.85 an hour
230,300 jobs
Miami-Fort Lauderdale-West Palm Beach, FL
$75,070
$36.09 an hour
31,920 jobs
Deltona-Daytona Beach-Ormond Beach, FL
$74,140
$35.64 an hour
41,640 jobs
Tallahassee, FL
$74,140
$35.64 an hour
51,050 jobs
Crestview-Fort Walton Beach-Destin, FL
$73,760
$35.46 an hour
67,700 jobs
Jacksonville, FL
$72,950
$35.07 an hour
716,050 jobs
Tampa-St. Petersburg-Clearwater, FL
$71,750
$34.49 an hour
81,920 jobs
Palm Bay-Melbourne-Titusville, FL
$71,700
$34.47 an hour
918,340 jobs
Orlando-Kissimmee-Sanford, FL
$71,000
$34.13 an hour
10910 jobs
Gainesville, FL
$69,880
$33.60 an hour
113,570 jobs
North Port-Bradenton-Sarasota, FL
$69,600
$33.46 an hour
12510 jobs
Punta Gorda, FL
$69,200
$33.27 an hour
131,200 jobs
Port St. Lucie, FL
$69,050
$33.20 an hour
143,170 jobs
Cape Coral-Fort Myers, FL
$68,950
$33.15 an hour
15240 jobs
Wildwood-The Villages, FL
$68,630
$33.00 an hour
16860 jobs
Ocala, FL
$68,370
$32.87 an hour
17540 jobs
Sebastian-Vero Beach-West Vero Corridor, FL
$67,110
$32.27 an hour
181,500 jobs
Pensacola-Ferry Pass-Brent, FL
$66,360
$31.90 an hour
19190 jobs
Homosassa Springs, FL
$64,730
$31.12 an hour
20620 jobs
Panama City-Panama City Beach, FL
$62,710
$30.15 an hour
21210 jobs
Sebring, FL
$59,840
$28.77 an hour
222,250 jobs
Lakeland-Winter Haven, FL
$58,750
$28.25 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay in Florida, charted
Pay over time
Florida, annual wage, May of each year
AverageMedian
Where Florida sales representatives of services, except advertising, insurance, financial services, and travel work
Employment by metro area, May 2025
Average pay by state
May 2025 · Florida highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $70k$70k–$75k$75k–$84k$84k+Florida
Florida vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $82,430 | $39.63 |
| Florida | $73,070 | $35.13 |
| Georgia | $86,100 | $41.39 |
| Alabama | $68,100 | $32.74 |
Related jobs in Florida
- Securities, Commodities, and Financial Services Sales Agents$87,300
- Insurance Sales Agents$73,370
- Advertising Sales Agents$69,560
- Travel Agents$54,630
- Retail Salespersons$36,000
- Cashiers$32,170
Average pay, Florida, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do sales representatives of services, except advertising, insurance, financial services, and travel make in Florida?
The average is $73,070 a year, and the median is $60,660. That is $9,360 (11%) less than the U.S. average of $82,430.
What is the hourly wage in Florida?
$35.13 an hour on average; the median is $29.16.
Where in Florida do they earn the most?
Naples-Marco Island, FL ($76,660), followed by Miami-Fort Lauderdale-West Palm Beach, FL ($75,070). The lowest average among 22 metro areas with data is Lakeland-Winter Haven, FL ($58,750).
How does Florida rank?
Florida ranks #29 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 41-3091. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national sales representatives of services, except advertising, insurance, financial services, and travel page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.